FUTURE SAFE CONCEPT ACTIVATION - THE 100% GERM FREE HAND WASH INITIATIVE FOR LIFEBUOY
FUTURE SAFE was an innovation pitch presented to HUL as a CSR
engagement idea for brand LIFEBUOY. This video showcases a mock
demonstration of the activation conducted at a school in the slums of
Mankhurd, Mumbai, where kids were introduced to this new and exciting
way to ensure 100% germ free hand wash everytime. With the Future Safe
concept, the only way to wash hands was by squeezing out soap from the
dispenser. Watch the video to see how!
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