BON 6 - SOCIAL MEDIA CAMPAIGN FOR BRITANNIA BOURBON
BON 6- A social media campaign to create intrigue about Britannia Bourbon's 60 year celebration of the iconic biscuit. The campaign was launched with a teaser campaign that introduced the product like a brand new phone-with features like chocolaty 2.0, Super surround crunch and more. The whole teaser campaign created a huge noise among the digitally savvy youngsters, and a live unboxing event was held where actresses Kriti and Bani revealed the new pack to the world.
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