https://www.youtube.com/watch?v=8Ua5BrC4xrQ&t=3s https://www.youtube.com/watch?v=L3PWLk7Pjc4 BON 6- A social media campaign to create intrigue about Britannia Bourbon's 60 year celebration of the iconic biscuit. The campaign was launched with a teaser campaign that introduced the product like a brand new phone-with features like chocolaty 2.0, Super surround crunch and more. The whole teaser campaign created a huge noise among the digitally savvy youngsters, and a live unboxing event was held where actresses Kriti and Bani revealed the new pack to the world.